Investing in what feeds, fuels and sustains us.

We invest in category-defining health and wellness-centric food and beverage brands poised for sustainable growth.

Our insights, experiences, and networks, along with our laser focus help our invested 
partners achieve their strategic objectives.

30+ years of sector-focused investing

Over three decades of deal and operating experience – all for the benefit of our partners.

100+
closed transactions

Results-oriented culture rooted in collaboration, transparency, empathy, and alignment.

360º partnership culture

Deep focus where it matters

We partner with food and beverage companies that put health, flavor, and function at the center of everyday life.

At Axum, we are not just a capital source – we are hands-on partners, who understand what it takes to build a successful business and who work in support of and alongside our partners through every stage.

Why founders
choose Axum

  • Sector expertise in food, beverage, health and wellness

    Focus

    We invest where we know the landscape — partnering with brands at the intersection of taste, health, and cultural relevance.

  • Operational experience and hands-on support

    Execution

    We don’t apply a "cookie cutter approach". Our insights regarding key growth drivers and hands-on operating experience are customized to support our partners to deliver results.

  • We are not your typical private equity team – our team culture, composition and location resonate with founders, particularly in the Southeast

    Culture

    With roots in one of the fastest-growing geographic markets in the United States, we have a unique ability to identify and partner with the right brands and help companies navigate and scale across our core markets and nationally. Our resilient culture and deep understanding of what it means to be on a team sets us apart.

  • Unique network of experts across food and beverage, sports and entertainment

    Access

    Unlock privileged access to high impact, curated opportunities alongside multidisciplinary experts across operations, branding and execution - elevating visibility and accelerating growth.